Resume

Senior leader with extensive product and growth marketing expertise for small, medium and large organizations. Specific focus areas include sales enablement, strategic positioning, campaign management, content creation, demand generation, product launches, competitive intelligence, artificial intelligence (AI) utilization and product management roadmap contributions. Direct experience leading and inspiring an international team. Frequent presenter at internal and external events. Certified in Pragmatic Marketing by the Pragmatic Marketing Institute and in Agile Marketing by the American Management Association. Passionate and creative individual who loves to write, present, advocate, explore the unknown, try new things and have fun.

EDUCATION
Master of Business Administration (MBA)
Suffolk University | Boston MA JANUARY 2002 – MAY 2004
·       Concentration in Business Marketing
·       Graduated with a 3.98 GPA
·       Member, Beta Gamma Sigma International Business Honors Society

Bachelor of Arts (BA)
The George Washington University | Washington DC AUGUST 1995 – MAY 1999
·       Major in English Studies
·       Graduated with a 3.7 GPA
·       Volunteer, Washington DC Public Schools

PROFESSIONAL EXPERIENCE
Flosum, San Fransisco, California March 2024 – March 2025
Senior Director, Product Marketing

Support the launch of new product lines from a messaging, naming, pricing and growth perspective. This includes Flosum Backup & Archive, Flosum Data Migrator, Flosum Trust Center, focusing on driving market awareness. Result: 110% achievement of lead generation quota.
Coordinate the rebranding of Flosum’s corporate website by leading a cross-functional team and serving as liaison to external web development organizations.
Define and own positioning, messaging and thought leadership strategy to evangelize point of view across customer segments, verticals, and personas.
Build narratives, trainings, presentations, videos, webinars, social content, and other internal and external collateral to educate and enable our GTM teams and help sales teams close deals.
Work closely with sales enablement team to design and launch product training courses.
Collaborate closely with sales team (inside sales, sales executives, customer service managers and more) to gauge marketplace response to messaging, product expectations, competitive behavior, and more.
Collaborate closely with product management to support product launches and build a highly competitive, highly relevant product roadmap based on customer- industry- and product-related research.
Track and analyze key metrics and performance indicators to measure the effectiveness of product marketing initiatives, providing regular reporting and insights to executive leadership.

Jitterbit, Alameda, California September 2020 - March 2024
Senior Director, Product Marketing (Nov 2021 – Present)
Director, Product Marketing (Sept 2020 – Nov 2021)

* Develop and execute a robust product marketing strategy for new and existing products. This includes Jitterbit LCAP, Employee Experience 360, and Service Experience 360, focusing on driving product adoption and revenue growth. Result: 120% achievement of lead generation quota
* Build a formal internal competitive intelligence management program. Deliverables included engagement of a third-party competitive intelligence platform, regular competitive briefings for sales and other key parties, and establishment of dynamic competitive battle cards for Jitterbit’s key competitors. Result: Top Jitterbit competitors dynamically followed and key information made available to relevant internal stakeholders on-demand.
* Function as internal subject matter expert to help close deals and support growth. Result: compelling and differentiated product messaging and positioning that resonates with target customers.
* Lead a team of international product marketers and writers, providing guidance, mentorship, and support to ensure the successful execution of marketing campaigns and initiatives. Result: Dynamic team engagement with high morale and productivity.
* Collaborate closely with product management to build a highly competitive, highly relevant product roadmap based on customer- industry- and product-related research.
* Track and analyze key metrics and performance indicators to measure the effectiveness of product marketing initiatives, providing regular reporting and insights to executive leadership.

ArisGlobal, Miami, Florida/Mysore, India August 2017 - September 2020
Senior Manager, Product Marketing

* Drive customer engagement and adoption for all ArisGlobal products and services. Focus includes development and execution of targeted marketing campaigns, leveraging digital marketing, content marketing, and demand generation strategies. Result: 30% YOY improvement in net-new leads in from webinars, events, website collateral, press releases and social media, and 72% uptick in social media engagements between 2017 and 2020.
* Develop and implement a comprehensive international demand generation strategy that furthers customer acquisition, product education, events, and sales enablement. Result: 25% YOY improvement in net-new leads from the Chinese market in support of ArisGlobal’s expansion initiative.
* Collaborate with sales teams to develop effective sales tools, training materials, and playbooks that empower them to effectively sell and promote our products.
* Manage a team of product marketing, events, and RFX staff.
* Provide short- and long-term market forecasts to executive staff by directing market research collection, analysis, and interpretation of market data.
* Manage and present at the annual ArisGlobal Life Sciences Technology Summit, the most highly attended, positively reviewed summit in ArisGlobal history.

Rocket Software, Inc., Waltham MA May 2016 - May 2017
Senior Manager, Product Marketing

* Manage Rocket Software’s product marketing strategy for LegaSuite Web, Rocket API, and BlueZone Terminal Emulation solutions. Result: revamped product positioning and campaign execution strategy from the top of the funnel downwards.
* Build and deliver a core narrative from regular interactive customer engagements, market research and competitive analysis in the form of email campaigns, customer case studies, product playbooks, and more.
* Contribute to product roadmap by identifying short- and long-term industry, competitive and consumer-specific challenges. Provide quantitative data and commentary pertinent to deliberations, recommending options and courses of action.
* Drive company, product and customer success awareness campaigns via analysts, traditional media, speakers bureau, online forums and blogs such as Gartner, Forrester Research, IDC Group, AMR Research, Aberdeen, ChainLink, and 451 Group.
* Expand Rocket Software’s thought leadership voice and content across new platforms while maintaining the qualities that make the company unique.
* Execute demand generation campaigns based on product growth and market activity.

Fractional Product Marketing August 2015 - May 2016
Director, Product Marketing

* Worked with clients such as MA-based Izotope and MA-based Collaborative Consulting as a fractional GTM coach to help build go-to-market strategy.
* Perform market analysis including sizing, growth, trends and industry dynamics.
Assess new opportunities for solutions into existing or new market segments.
* Support global sales force with positioning and messaging, competitive research, campaign development, training and customer support issues as needed.

Lionbridge, Waltham MA April 2014 - August 2015 Director, Product Marketing

* Oversee all marketing, inside sales, and product management operations for GeoFluent, Lionbridge’s state-of-the-art SaaS-based machine translation solution. Result: grew sales pipeline over 20% quarter over quarter.
* Provide marketing support for two full-time dedicated GeoFluent sales individuals, 100+ greater Lionbridge sales executives, and external partner sales teams with internal and external webinars, product training, at-a-glance battle cards, product news updates and other engagement devices that made GeoFluent top of mind in the sales cycle. Result: Increased product revenue over 50% during first year of employment.
* Build new product website with revised messaging that drove new qualified leads.
* Blog on both internal and external websites regarding industry- or product-related topics to increase market recognition.

PeopleFluent, Waltham MA July 2011 - April 2014
Senior Product Marketing Manager

* Work with cross functional teams to develop product positioning, value proposition, and other sales tools including datasheets, ROI analysis, customer facing presentations and competitive differentiation.
* Establish and develop PeopleFluent’s first regular Webinar lead generation series, featuring customer case studies, and internal and external thought leadership.
* Lead contributor to the PeopleFuent Blog, providing critical analysis of industry events and PeopleFluent news.
* Lead content contributor to the PeopleFluent Twitter account, as well as other social media vehicles.
* Build and manage content for PeopleFluent’s annual user forum.
* Oversee all analyst relations, including Gartner, Forrester, Aberdeen, Bersin Research and others.
* Edit all content submissions for analyst reviews, including Gartner’s Magic Quadrant, Forrester Wave, and others.
* Represent PeopleFluent as a speaker at industry events and conferences, such as the Society of Human Resource Management (SHRM) conference series, and HR.com’s HRCI credit-approved webinar series.
* Establish and develop PeopleFluent’s Core Messaging Platform (CMP) on a product by product basis, which serves as the basis for all individual and overall suite positioning efforts.
* Conduct comprehensive and on-time delivery of product launches working with the marketing communications team in producing effective press releases, Webinars and supporting collateral.