Product Marketing Vision
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Greg's vision of product marketing is from the perspective of the storyteller. He believes that product marketing's role is to build and deliver a core narrative... a story... developed from product, industry, and customer. Product marketers sit right between sales and product management to drive the momentum and inertia of a campaign both internally and externally.
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A rockstar product marketer:
- Builds and delivers product positioning, messaging and value propositions that differentiate an organization's solutions in the marketplace.
- Educates the market about an organization's value by supporting the team to develop assets such as demos, white papers, workshops, presentations and technical blogs, and driving views of that content.
- Provides insights to sales, product management, marketing teams and their critical stakeholders on the competitive landscape and competitor offerings.
- Works closely with the organization's product team to provide market insights and customer requirements, usage and buying behavior, and insights into the partner ecosystem to help identify market opportunities and drive product strategy.
- Offers input into product roadmap, strategy, and pricing based on market and customer research findings, industry analyst interactions and competitive findings.
- Works with the full marketing team to create engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
Portfolio Samples
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